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2022

Enterprise IT / IT Operations

The Pandemic Proved the Value of Supplemental Benefits, But What’s Next?

Supplemental benefits were created to improve access to the daily tools consumers need to prevent illness and stay well — from over-the-counter care to healthy groceries. Benefits have been especially useful in supporting vulnerable populations, …

Enterprise IT

Study Examines Benefits and Cost Savings of OTC Programs

A recent study of a population with high healthcare utilization rates found giving consumers access to over-the-counter care benefits can reduce the number of avoidable ER visits and hospital admissions while improving consumer satisfaction and saving …

Enterprise IT

From Plans to People — Supplemental Benefits Turn Healthcare into a Win for Everyone

Each year, the U.S. spends $3.8 trillion on healthcare. Declining population health indicates this number will only continue to grow. In light of this rapidly climbing spend, plans and employers are looking for ways to reduce costs while improving cons…

Enterprise IT

Over-the-Counter Care Benefits Could Play a Critical Role in consumer Health and Satisfaction

Over-the-counter medicines play an essential role in keeping consumers and the community healthy. They also help reduce costs across the system — to the tune of $146 billion. This article explains how increasing access to these medicines supports…

Enterprise IT

Flexible OTC and Grocery Benefits Keep Consumers Satisfied

FirstLine Benefits’ over-the-counter care and grocery programs fit seamlessly into your plan, giving consumers access to more healthy choices every day. As partners in care, we can help them take charge of their wellness and get proactive about their h…

Enterprise IT

Infographic: The Many Wins of Supplemental Benefits

From consumer satisfaction to workplace productivity to overall population health, this infographic breaks down the numbers that make the case for implementing supplemental benefits in the wake of rising healthcare costs.  See how these unique&nbs…

Enterprise IT / Featured Tech / IT Operations

The Pandemic Proved the Value of Supplemental Benefits, But What’s Next?

Supplemental benefits were created to improve access to the daily tools consumers need to prevent illness and stay well — from over-the-counter care to healthy groceries. Benefits have been especially useful in supporting vulnerable populations, …

B2B Expert's Blog

6 Things to Consider When ‘Farming Out’ Your Content Marketing

Outsourcing your digital marketing can offer many benefits, including reduced costs, better content quality, more accurate audience targeting, and access to advanced marketing tools. The practice of content marketing outsourcing …

Enterprise IT / Featured Tech / Sales & Marketing

Up for Grabs: How to Win Big with Omnichannel Marketing

Find out how omnichannel marketing can help ecommerce brands overcome challenges and accelerate revenue growth. During this eMarketer Tech-Talk Webinar, AdRoll’s Gavin Flood, vice president, marketing, and head of EMEA, will share the operating p…

Enterprise IT / Featured Tech / InfoTech

Top Marketing Automation Software–HubSpot vs. Marketo vs. Pardot

This executive report provides a comparison of the top marketing automation software systems based on features identified as most important by marketing and sales professionals. Features compared (partial list): AI-based Capabilities Campaig…

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