Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. That’s why brands are turning to Customer Data Platforms (CDPs) to blend …
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
‘Health’ goes beyond simply not being unhealthy – it’s not just the absence or otherwise of illness. It includes physical and mental wellbeing, and everything which is impacted by it, from social inclusion and integration throug…
For the fourth edition of our State of the CDP report, we surveyed over 1200 professionals around the world. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especiall…
In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
Zero Trust adoption has reached a tipping point. While the security framework has steadily gained traction over the past several years, adoption rates passed a critical threshold in 2022. More …
It’s been over a decade since Forrester created the Zero Trust Model of information security. Since then, marketing hype has co-opted the term, creating confusion and misunderstanding about the actual …
Many organizations understand that there’s a link between identity and security, but few fully grasp how foundational identity is to a modern security strategy. Organizations with gaps in their identity …
