Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Meeting customers’ escalating and constantly changing expectations to provide the ideal customer experience can feel hard for even the most skillful digital chefs. That’s why brands are turning to Customer Data Platforms (CDPs) to blend …
The key to a great customer experience lives in your customer data. Want to improve customer acquisition, loyalty, retention, or your overall brand experience with personalized experiences – then you need a CDP! Read this eBook to learn: …
Customers have high expectations that change frequently. And it’s difficult to create seamless experiences across channels, especially when fragmented data and identity challenges exist. So how do brands solve for driving expansion revenue along …
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…
As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…
