For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
Leveraging powerful use cases like these can help you deliver maximum value to see impressive results. Read this eBook to learn: Acquisition, loyalty and retention strategies that create repeat buyers How to uphold and adjust privacy and con…
Leveraging powerful use cases like these can help you deliver maximum value to see impressive results. Read this eBook to learn: Acquisition, loyalty and retention strategies that create repeat buyers How to uphold and adjust privacy and con…
If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’…
If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’…
In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
Buyers today use many digital channels along their customer journey which makes it difficult for organizations to create a unified customer profile. Establishing a single view of your customer allows businesses to personalize customer engagement, obtai…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
