The data is clear. Share of voice (SOV) leads to increased market share. For every 10 points of excess SOV, brands tend to grow market share an extra 0.5%. For brand leaders, it’s an extra 1.5% (Binet & Field). So, have you evaluated…
Amazon offers a range of advertising solutions for brands and sellers of any size to meet their marketing goals and grow their business. Whether you want to drive brand awareness, increase engagements, boost sales, or improve brand loyalty, Amazon Pay …
Amazon listing optimization is the cornerstone of a successful eCommerce business. In 2023, entrepreneurs are continuing to focus on their Amazon SEO. That’s because Amazon product listing optimization not only affects an Amazon sellers’ ab…
A lot of people are on the fence about whether the impending recession will actually come to pass. And while it is not wrong to remain positive – one must always be ready for what may come. We bring you an actionable playbook that speaks about…
As environmental, social and governance (ESG) principles gain influence in the asset management space, asset managers face challenges in complying with regulations to lower emissions as they assess the risks climate-related events may have on their por…
GDC Showcase is an all-digital event designed to bring the global game dev community together with exciting sessions, live networking opportunities, and more–happening this June 27-29. The 3-day online event will feature GDC session highlights…
Skyrocketing energy costs and aggressive sustainability goals are driving increased demand for high-impact energy conservation like Turntide Technologies’ Smart Motor System, which reduces energy use in HVAC systems by an average of 64%. As deman…
97% of General Counsels face challenges when securing investments in legal tech. To simplify matters, we’ve created a whitepaper that illustrates a side-by-side comparison of what each stage in the contracting lifecycle looks like with vs without CL…
Any negligence in complying with government, international and environmental regulations could result in huge financial losses as well as a stain on reputation. It can also lead to missed opportunities for revenue capture and cost savings. For contr…
Digital transformation in contract management has become a key priority for enterprises worldwide. However, with all the hype surrounding AI, it can be challenging to set realistic expectations about the benefits of transformation. To simp…
