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The ongoing Apple iOS 14 updates related to data privacy are creating waves for advertisers. The release of iOS 14.5 now requires mobile users to opt-in to data tracking and extends to all apps, regardless of if they sell a product or service. This will impact audience reach, attribution, CPA, and ROAS for ad campaigns. These actions by Apple to push increased user privacy and online transparency could be the first of important future steps for building the bridge between personalized content and experiences and consumers’ view of online privacy. No matter what, privacy will continue to be a focus moving forward, and brands need to be proactive in their approach. Download the white paper to learn specifics on Apple’s update, notable impacts to Facebook’s attribution, and ways to diversify your media mix with a focus on brand awareness and increasing revenue. |
