Rethinking the Database in the IoT Era

The internet has evolved from a human-centric client-server based architecture to one where humans and assets (or things) are equal stakeholders. Do our databases, middleware, and client applications still stand up? In this talk, Gilmore outlines the u…

Marketing Cloud Suite vs. Best-of-Breed Approach

The marketing cloud suites have long promised to provide an all-in-one platform where all customer data and essential marketing activities can be easily managed. But even with the addition of the customer data platform (CDP) to their offerings, these s…