Why EDR isn’t Enough to Stop Cyberattacks

Endpoint threat detection and response tools aren’t the panaceas for protecting organizations from ransomware and other cybersecurity risks. And the threat actors know this. They routinely exploit privileged accounts to circumvent endpoint security to …

2023 State of the CDP

For the fourth edition of our State of the CDP report, we surveyed over 1200 professionals around the world. The responses have revealed that Customer Data Platforms (CDPs) have proven critical to organizational growth during demanding times, especiall…

The CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…