In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…
As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…
For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…
Money is central to every aspect of our lives – from where we live and the house we live in, where we holiday, the healthcare we can (or can’t afford). It arguably impacts our physical and mental health! In today’s world, banks are…
We’ve got you covered! smartShift has developed an AI-powered solution to analyze and transform custom code. With over 3,300 SAP systems transformed, we deliver secure, stable, and optimized code in a fraction of the time it takes for manual deve…
If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’…
Leveraging powerful use cases like these can help you deliver maximum value to see impressive results. Read this eBook to learn: Acquisition, loyalty and retention strategies that create repeat buyers How to uphold and adjust privacy and con…
Does your security team have a pulse on the growing number of privacy requests and the technology implications that come with them? This report will give your security team the data, insights, and strategies to level up your privacy program and defuse …
Content Marketing is both an art and a science. And at this month’s Friday Forum, we’ll be diving into both. Join us at our Content Marketing Friday Forum to learn from three industry experts who’ll show you how your content could be working harde…
