5 best practices to improve your data management

95 percent of C-level executives believe that data is an integral part of forming their business strategy. Check out these top 5 tips to help improve your data management program, including:The importance of C-level buy-in and how to get itWho should …

Creating A Marketing Strategy in Eight Steps

Many companies struggle with marketing because they don’t have a strategic plan. Instead, they throw spaghetti at the wall to see what sticks. A better approach is creating a strategic plan that articules your goals, target audiences, value proposit…

The Essential IC Measurement Workbook

Why is measurement such a bugbear in IC when it’s so critical to the personal success of internal communicators and the organizations they work for? When effectiveness cannot be determined if impact isn’t measured. When this dictates the…