Enterprise IT

A Guide to Data-Driven Account-Based Marketing and Sales

Data plays a starring role in every stage of your Account-Based Marketing (ABM) and sales campaigns, from account selection to engagement. You must have an accurate picture of your customers and prospects in order to understand your market opportunity, and both Sales and Marketing need access to current and actionable business information so they can work together to engage decision makers.

Our new Guide to Data-Driven Account Based Marketing and Sales explores the importance of business information and the advantages to be gained through deep-dive account and contact insights.

Download Avention’s complimentary eBook today to learn more about our OneSource® ABM Solution and best practices for using data to:

  • Select target accounts
  • Identify decision makers
  • Increase Sales and Marketing alignment
  • Create targeted messages

Request Free!
Enterprise IT

80 Easy Ways To Supercharge Your Business Growth

At Microsoft, we know that small businesses are the backbone of every community, creating jobs and economic stability for millions. Often these businesses, whether long-standing or just starting off, rely heavily on local community organizations to con…

Enterprise IT

7 Ways to Work Smarter in the Cloud

With Office 365 apps like Word, Excel, PowerPoint, and Outlook, as well as other productivity apps, you can redefine how you communicate and collaborate. Features such as coauthoring in real time, Instant Messaging (IM), video, and voice make it easier…

Enterprise IT

9 Surefire Ways to Look Professional With Email

With over 1 billion sent and received per day, email is how the business world communicates. The ability to consistently craft powerful, polished email will advance your business, career, and reputation. But one email error can cause irreparable damage…

Enterprise IT

Understanding Windows Phone 7: Your Complete Guide

After years of struggling to provide an operating system for smartphone users, Microsoft blasted back into the market in 2010 with Windows Phone. A whole new take on mobile phone operating systems, it first appeared on devices from HTC, Samsung and LG …

Enterprise IT

Connected: Your Complete Guide to Home Networking

Network is a broad topic, but this 20 page guide will focus specifically on home networking. Setting up a network that will be used by a small number of computers and other devices, all of which are owned by people living in a single home. The prolif…

Enterprise IT

Connected: Your Complete Guide to Home Networking

Network is a broad topic, but this 20 page guide will focus specifically on home networking. Setting up a network that will be used by a small number of computers and other devices, all of which are owned by people living in a single home. The prolif…