The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.

A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.

Download The Art of the Marketing Scorecard white paper and get:

  • How and why marketing scorecards are the way forward for omnichannel performance management.
  • Scorecard design options—how to choose the right framework(s) for your marketing team.
  • Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.

Request Free!

The Art of the Marketing Scorecard

Eighty-three percent of marketers say they are increasingly pressured to tie marketing activity to business impact. Attack the marketing performance topic head-on by creating consistent and well thought-out marketing scorecards.

A marketing scorecard is a data-driven measurement system—a strategic planning and management tool that aligns marketing activity to business strategy and allows the whole team to monitor and improve marketing performance over time. Done well, they become powerful storytellers of marketing impact.

Download The Art of the Marketing Scorecard white paper and get:

  • How and why marketing scorecards are the way forward for omnichannel performance management.
  • Scorecard design options—how to choose the right framework(s) for your marketing team.
  • Choosing and organizing scorecard components—objectives, metrics, KPIs—and how they all fit together.

Request Free!

A Ten-Step Guide to Working More Human

For one, you get a ton of thought-provoking and game-changing ideas about the human workplace.

If you’re looking for ways to bring the WorkHuman mindset back to your organization, this 10-step guide is chock full of ideas—from Arianna Huffington’s wellness tips to Shawn Achor’s happiness techniques and Robert Emmons’ gratitude guidelines.

Use this white paper to infuse your work culture with purpose, happiness, appreciation and respect.

Just some of what you will learn:

  • Ways to build a culture of givers
  • How to give better feedback
  • Tips for great recognition

Request Free!