The Right Way to Prepare for Agentic Marketing
A new paradigm known as agentic marketing is emerging to redefine how brands connect with their customers. This strategy involves the use of autonomous AI agents (i.e. software entities capable …
How AI Is Changing Email Segmentation in 2026
AI-driven email segmentation goes beyond job title and industry. Learn how teams are using behavioral data and firmographic signals to build smarter micro-segments that actually convert.
Using AI to Detect Ad Fatigue and Automate Creative Rotation
Ad fatigue is the gradual decline in ad performance that occurs when the same audience sees the same ad too many times. As viewers become desensitized to repetitive messaging, click-through …
AI and the Buying Committee: How to Market to 6 Stakeholders at Once
Deals no longer hinge on one decision-maker. Learn how AI helps you map, target, and engage every stakeholder in a multi-person buying committee, so your deals don’t stall.
Using AI to Predict and Prevent Customer Churn
Customer churn, sometimes called customer attrition, is the rate at which customers stop doing business with a company over a given period of time. It’s one of the most critical …
Using AI to Build Smarter Audience Segments for Paid Campaigns
Audience segmentation is the process of dividing your potential customers into distinct groups based on shared characteristics like demographics, behaviors, interests, and purchase intent, so you can serve each group …
The First-Party Data Playbook: How AI Turns What You Already Own Into Your Biggest Competitive Advantage
Third-party cookies are disappearing and borrowed data never told the whole story. Here’s how AI helps marketers activate first-party data to generate better leads, smarter targeting, and real revenue results.
AI Agents in Marketing: What They Are and Why You’ll Be Using One Within 12 Months
I’ll be honest with you. Six months ago, if someone had told me I’d have an AI agent to help our marketing operations, I’d have smiled politely and moved on. …
Using AI to Build Marketing Attribution Models That Actually Work
Marketing attribution is the practice of identifying which marketing touchpoints, channels, and campaigns deserve credit for driving a conversion or sale. For decades, marketers have relied on rule-based models like …
How AI is Changing Video Marketing (And What Most Teams Are Missing)
From scripting and editing to distribution and analytics, here’s where AI actually moves the needle Video Has a Production Problem Most marketing teams know video works. It drives engagement, supports …
