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B2B Expert’s Blog

The First-Party Data Playbook
AI Marketing / B2B Expert's Blog

The First-Party Data Playbook: How AI Turns What You Already Own Into Your Biggest Competitive Advantage

Third-party cookies are disappearing and borrowed data never told the whole story. Here’s how AI helps marketers activate first-party data to generate better leads, smarter targeting, and real revenue results.

AI Agents in Marketing
AI Marketing / B2B Expert's Blog

AI Agents in Marketing: What They Are and Why You’ll Be Using One Within 12 Months

I’ll be honest with you. Six months ago, if someone had told me I’d have an AI agent to help our marketing operations, I’d have smiled politely and moved on. …

Illustration of a marketing attribution measurement triangle.
AI Marketing / B2B Expert's Blog

Using AI to Build Marketing Attribution Models That Actually Work

Marketing attribution is the practice of identifying which marketing touchpoints, channels, and campaigns deserve credit for driving a conversion or sale. For decades, marketers have relied on rule-based models like …

Illustration of an AI chip.
B2B Expert's Blog / Enterprise AI

Google and Intel’s New AI Chip Deal: Why CPUs Are Making a Comeback

An AI chip partnership is a strategic agreement between technology companies to co-develop, supply, or deploy specialized processors designed for artificial intelligence workloads. These partnerships are critical because building AI …

Illustration of a butterfly with glass wings, symbolic of Anthropic's Project Glasswing.
B2B Expert's Blog / Enterprise AI

Anthropic Launches Project Glasswing: AI That Found a 27-Year-Old Security Flaw

Project Glasswing is a cybersecurity initiative launched by Anthropic on April 8, 2026, that brings together many of the world’s largest technology and financial organizations to find and fix critical …

AI Video Marketing
AI Marketing / B2B Expert's Blog

How AI is Changing Video Marketing (And What Most Teams Are Missing)

From scripting and editing to distribution and analytics, here’s where AI actually moves the needle Video Has a Production Problem Most marketing teams know video works. It drives engagement, supports …

Illustration of messy CRM data vs. clean CRM data.
AI Marketing / B2B Expert's Blog

Using AI to Clean and Unify Messy CRM Data

Your CRM is supposed to be your single source of truth, the backbone of every campaign, pipeline forecast, and customer interaction your team runs. CRM data cleaning is the process …

AI and your Landing Page
AI Marketing / B2B Expert's Blog

AI and your Landing Page: What to Test, What to Automate, and What to Leave Alone

A conversion-focused look at AI in CRO, from a developer’s perspective Is AI Actually Helping Your Landing Pages Convert? AI has found its way into almost every part of the …

Illustration of an AI chip.
B2B Expert's Blog / Enterprise AI

Why Intel Is Joining Elon Musk’s Terafab to Build the World’s Largest AI Chip Factory

Terafab is a planned semiconductor fabrication mega-project jointly developed by Tesla, SpaceX, and xAI, first announced by Elon Musk on March 21, 2026 in Austin, Texas. The facility’s goal is …

LinkedIn Organic Reach
AI Marketing / B2B Expert's Blog

Using AI to Improve Your LinkedIn Organic Reach Without Sounding Like a Bot

You’ve started using AI tools to speed up content creation. And somewhere along the way, every post started sounding like it was written by the same tired template. Does this sound like you and your team?

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