Read this IDC Buyer’s Case Study focused on how Grand Island Public Schools (GIPS), a prekindergarten through grade 12 school district located in Grand Island, Nebraska,...
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding...
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline...
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Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies...
The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers...
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into...
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal...
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for...
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability...
