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White Papers

Research / Sales & Marketing / White Papers

Sales Management Optimization Study

The results from the 5th annual CSO Insight’s Sales Management Optimization Study have been released! The study reflects responses from over 1,200 companies worldwide on 122 sales effectiveness metrics. This …

Research / Sales & Marketing / White Papers

How to Incent Generation Y and Why It’s Important

Learn How to Motivate and Incent the newest generation of the workforce. Generation Y is now an increasing portion of the workforce, and their motivators are quite different from earlier …

Research / Sales & Marketing / White Papers

Designing Sales Compensation Plans

Building a sales team and compensating them properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help …

Research / Sales & Marketing / White Papers

SaaS Industry Incentive Compensation Benchmark Report

SaaS companies today are expected to scale rapidly and drive accelerated revenue growth as they continue to mature. In this dynamic, high-growth environment, incentive compensation can play a key role …

Research / Sales & Marketing / White Papers

Adobe Campaign: Touchpoint Marketing Guide

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing …

InfoTech / Research / White Papers

The Forrester Wave™: Web Content Management Systems, Q1 2015

Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, …

InfoTech / Research / White Papers

Delivering Digital Experiences

To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create …

Human Resources / Research / White Papers

Strategic Guide to Talent Acquisition Models

Talent is an organization’s greatest asset. Services and business plans can be copied, but an organization’s people are distinct – a differentiator that can separate a company from its competition. …

InfoTech / Research / White Papers

Turn APM into an IT Detective

The interesting thing about the application performance management (APM) space these days is that it’s no longer only about applications. The APM capabilities that users seek–and that few vendors deliver–track …

InfoTech / Research / White Papers

E.P.I.C. APM Toward a Better APM Model for the Application Economy

Once considered nice-to-haves, applications are now one of the primary interfaces connecting companies to their customers. The feel, functionality and performance of your applications have a direct effect on your …

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