Life is a series of negotiations you should be prepared for. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion. Written by a former international hostage negotiato…
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common. This landmark book opens up an approach to success that has the power to transform not just individuals and groups, but ent…
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentatio…
Marketers recognize that personalization drives campaign performance and uplift, but the most common way marketers are achieving this is through A/B testing. A/B testing allows you to find the best market approach for customer segments, but segmentatio…
Airship’s global survey of 9,000 consumers shows that 36% of respondents worldwide said they would likely share their activities across unrelated websites and apps in return for personalized interactions and special incentives. A lingering pan…
Multi-channel marketing is essential to the success of middle-market organizations that want to remain relevant to their customer base and promote overall business growth. But as audience preferences and behaviors change, how are middle-market organ…
It’s a a tale as old as time… Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-point…
For marketers, there’s no shortage of data. But, data visualisation and great dashboard design are not that easy to get right when you don’t have the right tools. So where do you start when you want to illustrate complex information without co…
Almost 70% of all digital ad spending in the US will go to ads delivered on mobile devices this year. That’s no surprise since consumers spend more time in apps, and engage with them more often. In fact, a wider variety of mobile apps are find…
Today’s digital shelf gives consumer brands a fast-growing opportunity to win market share and influence physical retail. Grocery ecommerce in the US alone is anticipated to approach 10% penetration of a $1.410 trillion category. But when bran…
