Get your copy of this guide to learn: What good marketing looks like How to select your brand or “niche” How to earn more referrals without sending a single extra email How to collect and leverage high-value client stories How…
Supercharge your digital marketing with strategies, last-minute insights, and optimizations for sales growth – this holiday and into 2022. In this webinar, learn five strategies all retail marketers can leverage to meet their EOY goals. …
As college campuses reopen across the country, members of Gen Z overwhelmingly report a desire to participate in activities they’ve missed. Students are looking forward to “renewing live interactions and connecting with one another outside …
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual bu…
Discover how a user-driven, no-code solution enables you to combine the bi-directional and conversational nature of SMS with the rich data and intelligence of SAS CI to: Trigger the conversation based on customer context Reach high levels of en…
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
Or do you take a page from consumer brand successes and lean heavily into a brand-first approach, focusing PR around a company’s values, mission and authenticity to connect with customers and partners? Depending on who you ask, the answer seem…
Every time you or your team members need to think about how to do a job rather than focusing on what you’re trying to achieve, you pay a price. That price may be in the form of time diverted from thinking about the problem you’re solving or the campaig…
Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities. Hear from Wally Badalamenti, senior manager, data, analytics, and innovation at Ger…
