Sales development has never been harder. According to a HubSpot survey, the hardest part of the sales process is… you guessed it: prospecting! Prospects are inundated with emails, phone calls and LinkedIn requests. “Your prospects recei…
Every time you or your team members need to think about how to do a job rather than focusing on what you’re trying to achieve, you pay a price. That price may be in the form of time diverted from thinking about the problem you’re solving or the campaig…
Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities. Hear from Wally Badalamenti, senior manager, data, analytics, and innovation at Ger…
Curated by eMarketer, this special collection of interviews will help you understand how retail marketers in Latin America accelerated their rapid embrace of ecommerce, what trends lie ahead, and why this matters to global business leaders. Download…
Open. Read. Click. If only it were that easy to convert a top candidate into your pipeline with email marketing. More than 300 billion emails are sent per day worldwide, but with the right message sent at the right time, you can still connect…
The Power of Targeted Outreach While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns. Valuing engagement over volume, they have built elaborate sales processes to identi…
Welcome to the world of B2B data! Sales intelligence. Market intelligence. Lead intelligence. Prospecting tools. Call it what you like, but the fact remains that data forms the core of modern revenue operations – sales & marketing. The com…
The gap between connected TV (CTV) and linear TV ad spending is closing. By 2025, eMarketer forecasts that CTV ad revenues will be more than half of linear TV’s. This eMarketer analyst report gives a breakdown of the trends, data, and strategi…
Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit. Join this webinar and learn how: Bud…
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…
