Monetize your Audience: Three Stages of Digging into the Data
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building …
Conviva’s State of Streaming Q2 2021
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors. While viewing habits certainly changed, those …
How Special Effects Drove Logitech’s Virtual Global Sales Show Strategy
Utilizing an immersive 3D experience platform with a mixed reality virtual stage, they added a variety of activations, entertainment and gamification to hold their teams’ attention across a world-wide three day conference. Here’s a ch…
Seizing the ABM Opportunity: Prospects and Priorities for 2022
What’s next for ABM? Which strategies, tactics, and teams will work best in 2022 amid the continuously changing environment in which we’re now used to operating? Which types of customers and prospects deserve more or less attention? Which t…
Forget Cookies: Drive Powerful Personalization by Activating First-Party Data
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party…
Differentiate Your Customer Experience Through Real-Time Insights. Delivering results for Canadian Service, Travel, Hospitality, and Entertainment Companies
Loyalty programs were designed to understand purchase behavior and reward customers. Now they’re a tool through which retailers and customer-centric service providers can form a more intimate relationship with consumers. Internet of Things (…
Make it EASY for Your Customers: The Most Powerful Language You Can Use to Win Retail Holiday 2021
In a normal year, people might be willing to wait in longer lines, pay higher prices, or make more effort to find the perfect gifts. This year, however, people just want things to be easy for retail holiday shopping: things that are easy to find, easy …
Winning with Words in Retail
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical ce…
Meltwater’s Media Intelligence Platform Demo
Are you considering entering a modern era of media monitoring software? Maybe you’ve outgrown your current solution, or you’re just plain fed up with it. Or maybe you’re just curious about what Meltwater looks like under the hood. Sometimes you want…
The Official Jobs-To-Be-Done Playbook
Learn the proven framework that allows you to: Clearly define what your customers are trying to accomplish Understand exactly where they are struggling Choose the most appropriate markets Position your offering perfectly Craft messaging c…
