Marketers looking to achieve goals such as customer acquisition and brand loyalty need a proven approach that can deliver ROI. Performance marketing channels provide the answer. But going it alone isn’t always the best strategy. Work …
What makes something an actual marketing or advertising “trend,” as opposed to hype? The answer is not always so easy to discern. And, what trends should you, as a B2B marketer, pay attention to, and which aren’t worth your (and your …
Business text messaging is a relatively unsaturated platform and the best way to deliver the right message at the right place and the right time. The bottom line? Now is the time for your business to get in on the action – before your competitors…
Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisiti…
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have im…
True customer loyalty can’t be bought—but it can be built through strategic customer experience transformation. And this has never been more apparent than in the ever-evolving buyer behaviors we’ve witnessed recently. It’s hard t…
This report is a result of a Netcore survey done with 200+ marketing leaders from the US, Europe, South East Asia, and India. This report highlights the following from a marketing leaders’ perspective: The impact of the COVID-19 crisis on …
With recent and rapid digital adoption, consumer expectations have skyrocketed and retailers must create frictionless online customer experiences that will keep shoppers coming back for more. But how? Astound Insights conducted a survey of 1,000 con…
The summer issue of Astound’s Insights magazine explores the various ways brands can nurture online customer relationships with the proven, actionable insights you need to meet changed consumer behavior, achieve fast ROI on new technologies, and …
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
