Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting face-to-face isn’t possible? It’s time for event marketers to expand their toolboxes and take in-person e…
In this report, you’ll learn: Best practices for planning and running webinars How remote work impacts webinar production What to expect from your webinar program How webinar practitioners like you feel about t…
The concept of ‘customer 360’ — having a unified view of all your customer data — is having a moment in trade publications, throughout the analyst community and even in mainstream media. But what is a customer 360 view, exactly?…
LG’s innovative OLED “wallpaper” commercial displays offer unmatched creative possibilities for interior designers. LG just needed a compelling way to convince them. Download this case study to learn how we used voice-of-the-a…
Global brewing pioneer Heineken USA needed to translate their customer value proposition (CVP) into something that would both inspire their salespeople and engage their customers. The solution? A story-driven platform that quickly communicates what …
Research shows there’s a direct link between the quality of the messages salespeople use and their ability to close business. But too often, their stories are fragmented, overly focused on product specs and features, or misaligned with marketing. Wh…
Get the best sales commission software: Commission structures explained Essential features to consider Commission software buyer’s checklist Expert Recommendations and pricing The SelectHub platform contains software evaluation r…
For high-performing marketing teams, standing out from the competition requires flawless execution and agility in a complex and fast-paced market. You also need to be using the right tools to enhance and improve collaboration, coordination, and automat…
Digital acceleration is leading to significant changes in the way customers interact with brands and how brands interact with their customers. According to a recent ZS survey, 90% of top marketing executives plan to increase their individualized person…
The grocery route to market has evolved, particularly over the last year. In fact, retailers and food and beverage manufacturers have a colossal responsibility—and opportunity—to reinvent themselves moving forward and reimagine the next &ld…
