Make sure you’re equipped with the knowledge you need to make informed media decisions, including: 53% year-over-year growth in Google video campaign spend, with particularly strong growth in spend share coming from users accessing YouTube …
Don’t head into the rest of the year without learning more about: The performance implications of key events throughout the quarter, including the Capitol riots, winter storms of February, and stimulus checks in March The meteoric rise of…
When done well, loyalty programs also encourage customers to spend more, buy more often, stick with a brand longer, and recommend the brand to others. These behaviors increase the customer lifetime value (CLTV)—the most valuable metric for analyz…
To truly understand this transition from CFO 1.0 to CFO 3.0, Sage commissioned a study that enabled us to better comprehend the opportunity and challenges our fellow finance professionals are experiencing. We spoke to more than 500 U.S. – based CFOs to…
The pandemic forced the world to change in 2020 and no system was more revolutionized than the school system. In 2021, the back-to-school season will be neither completely upended like 2020 nor “back to normal,’ so Tinuiti surveyed more tha…
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Given the recent surges in e-commerce, planning your retail marketing strategy is a bit of a doozy this year. However, this is an amazing opportunity to hone in on your customer data strategy, expand your audience, and deepen existing customer connecti…
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
Digital Transformation strategies are at the forefront of everyone’s mind right now. Write one, implement one, accelerate one or finish one. This can lead to new technologies stacked up one on top of the other with overlapping or conflicting func…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
