How can companies navigate the rapidly changing privacy landscape while accelerating performance, so they can continue recovering from the chaos of 2020’s pandemic year? This report offers a path forward based on survey data from more than 2,000 …
Read our Q1 report to understand how important Apple devices are to Facebook advertising, along with other important insights, including: Increased CPM across Facebook, Instagram, Pinterest and Snapchat in Q1 as advertisers find themselves in an …
Make sure you’re equipped with the knowledge you need to make informed media decisions, including: 53% year-over-year growth in Google video campaign spend, with particularly strong growth in spend share coming from users accessing YouTube …
Don’t head into the rest of the year without learning more about: The performance implications of key events throughout the quarter, including the Capitol riots, winter storms of February, and stimulus checks in March The meteoric rise of…
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Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
The customizability of your crm system can be critical not just to your team’s success today, but to its ability to grow and scale. But you’ve probably noticed that most crm systems offer similar functionality. Picking the right solution…
Seeking out high-value products is not a bad way to search for new crm software. Unfortunately, you can’t just go into an online software directory and click a filter that shows only products of high value. Fortunately, Software Advice created…
Given the recent surges in e-commerce, planning your retail marketing strategy is a bit of a doozy this year. However, this is an amazing opportunity to hone in on your customer data strategy, expand your audience, and deepen existing customer connecti…
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
