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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Top 5 CRM Software With the Best User-Reviewed Value Features

Seeking out high-value products is not a bad way to search for new crm software. Unfortunately, you can’t just go into an online software directory and click a filter that shows only products of high value. Fortunately, Software Advice created…

Enterprise IT / Featured Tech / Sales & Marketing

2021 Retail Readiness: 3 Strategic Pillars of Successful Retail Marketing

Given the recent surges in e-commerce, planning your retail marketing strategy is a bit of a doozy this year. However, this is an amazing opportunity to hone in on your customer data strategy, expand your audience, and deepen existing customer connecti…

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Mover Marketing

Did you know 35 million people will move this year? During their journey, they’ll spend nearly $9,000 and engage with over 70 new brands. It’s no surprise that many advertisers see amazing results when they target this spend ready audience at the perfe…

Enterprise IT / Featured Tech / Sales & Marketing

2021 State of B2B Content Consumption and Demand Report for Marketers

Welcome to the only report that covers the who, what, where, when, and why of first-party generated B2B content engagement. Backed by more than 40,000,000 GBs of first-party data (that’s 312,500 128-GB iPhones, by the way), our 2021 Stat…

Enterprise IT / Featured Tech / Sales & Marketing

The Essential Guide to Web Push Notifications

In this guide we cover every aspect of web push notifications, including how they work and how to encourage your website visitors to opt-in to receive them. We also outline the most impactful use cases within several verticals and the value that web pu…

Enterprise IT / Featured Tech / Sales & Marketing

Multichannel Customer Engagement for the Banking Industry

This playbook has been designed to help CRM managers and marketing professionals in the retail banking industry to deliver frictionless, meaningful customer experiences on every channel. From onboarding new app users to re-igniting incomplete online lo…

Enterprise IT / Featured Tech / Sales & Marketing

Multichannel Engagement in the Publishing & Media Industry

Whether you are delivering breaking news or sending a live score update, speed is crucial. This playbook is packed with technical and practical advice to help ensure that your brand is first in line. Make sure that your readers stay on-site and in-app …

Enterprise IT / Featured Tech / Sales & Marketing

You’ve Been Duped: The Top 5 Myths that Trick D2C Marketers Into Thinking Digital Is the Only Way to Grow

Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisiti…

Enterprise IT / Featured Tech / Sales & Marketing

5 Digital Event Promotion Rules You Should Break

Join us for “5 Digital Event Promotion Rules You Should Break,” on May 27th at 11am PT | 2pm ET where David Fortino (Chief Strategy Officer at NetLine) and Tessa Barron (VP of Marketing at ON24) will show you how to scale your digital event…

Enterprise IT / Featured Tech / Sales & Marketing

Gartner Named ServiceNow a Leader in the 2020 Magic Quadrant for Software Asset Management Tools

ServiceNow provides a single platform of products on one architecture. SAM natively integrates on one data model to easily workflow processes across the organization throughout the full IT lifecycle. Centralized IT asset management capabilities for sof…

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