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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Mover Marketing

Did you know 35 million people will move this year? During their journey, they’ll spend nearly $9,000 and engage with over 70 new brands. It’s no surprise that many advertisers see amazing results when they target this spend ready audience at the perfe…

Enterprise IT / Featured Tech / Sales & Marketing

2021 State of B2B Content Consumption and Demand Report for Marketers

Welcome to the only report that covers the who, what, where, when, and why of first-party generated B2B content engagement. Backed by more than 40,000,000 GBs of first-party data (that’s 312,500 128-GB iPhones, by the way), our 2021 Stat…

Enterprise IT / Featured Tech / Sales & Marketing

The Essential Guide to Web Push Notifications

In this guide we cover every aspect of web push notifications, including how they work and how to encourage your website visitors to opt-in to receive them. We also outline the most impactful use cases within several verticals and the value that web pu…

Enterprise IT / Featured Tech / Sales & Marketing

Multichannel Customer Engagement for the Banking Industry

This playbook has been designed to help CRM managers and marketing professionals in the retail banking industry to deliver frictionless, meaningful customer experiences on every channel. From onboarding new app users to re-igniting incomplete online lo…

Enterprise IT / Featured Tech / Sales & Marketing

Multichannel Engagement in the Publishing & Media Industry

Whether you are delivering breaking news or sending a live score update, speed is crucial. This playbook is packed with technical and practical advice to help ensure that your brand is first in line. Make sure that your readers stay on-site and in-app …

Enterprise IT / Featured Tech / Sales & Marketing

You’ve Been Duped: The Top 5 Myths that Trick D2C Marketers Into Thinking Digital Is the Only Way to Grow

Today, direct-to-consumer (DTC) and digitally-native brands often bypass traditional marketing channels and rely on digital only strategies to build their business. Yes – digital works! But because everyone is in on the game, customer acquisiti…

Enterprise IT / Featured Tech / Sales & Marketing

5 Digital Event Promotion Rules You Should Break

Join us for “5 Digital Event Promotion Rules You Should Break,” on May 27th at 11am PT | 2pm ET where David Fortino (Chief Strategy Officer at NetLine) and Tessa Barron (VP of Marketing at ON24) will show you how to scale your digital event…

Enterprise IT / Featured Tech / Sales & Marketing

Gartner Named ServiceNow a Leader in the 2020 Magic Quadrant for Software Asset Management Tools

ServiceNow provides a single platform of products on one architecture. SAM natively integrates on one data model to easily workflow processes across the organization throughout the full IT lifecycle. Centralized IT asset management capabilities for sof…

Enterprise IT / Featured Tech / Sales & Marketing

Automate Document Processing with Google AI and Appian

Manually processing documents costs enterprises billions, is error prone, and leads to low customer satisfaction. Hear from Kiran Bellare, Lead Product Manager Document AI at Google and Manish Rai, Head of Product Marketing at Appian, to learn how t…

Enterprise IT / Featured Tech / Sales & Marketing

Appian for Retail Banking

Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!

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