For most enterprises, cloud is now a foregone conclusion. It’s not a question of should we or shouldn’t we, but how fast can we get there. And within their cloud reality, three main concerns stand out for most CIOs: performance, security, a…
Now more than ever, it is important that health care providers and organizations understand the lasting impacts virtual care and telemedicine will have to the healthcare industry. The COVID-19 pandemic has created a “new normal” by redefini…
To help you start building the case for investment in a holistic SEO strategy and framework for proving ROI, download the Forrester report, The ROI of SEO: Build the Business Case for A Holistic SEO Program. "This report helps B2C marketing pro…
Undoubtedly – when it comes to website optimization, a strong SEO strategy is pivotal. However, if visitors are not satisfied with the overall experience of your website, they will leave your site and move on to the next (that is, your competitio…
In a cookieless world, marketers must be ready for the inevitable. Omnichannel media activation will be harder than ever – so how can you prepare? Assess your current state. Make First-Party Identity the Priority. Don’t settle for less than a…
Fact: Marketing videos must bore the audience…right? Definitely not! But this, sadly, seems to be a long-standing myth. It’s actually easier than you may think to engage, inspire, and entertain an audience—and it starts with a sim…
Apart from getting the basics right and providing answers, your community needs to become customers’ go-to place. This fulfills two things–you know their perspective to make your product(s) and services better and you create long-lasting tr…
Managing the support ticket queue can be stressful. One wrong move can change the whole course of your relationship with the customer. The trick to efficient customer support is intelligent case assignment so that things are on the right track from the…
Do you need to hire a large number of roles in a short period of time to keep up with customer demand or support a new business initiative? How will you hire the right people quickly while remaining agile? A business services company had to hi…
What’s in your essential work-out kit? How to drive a bulked up ‘single view of customer’ strategies and insights Strategies to beat a personal best and proactively reduce customer churn How organisations build out agi…
