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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Touchless Automation as a Competitive Edge

The economic forecast for 2020 is grim. The IMF predicts that “for the first time since the Great Depression, both advanced and emerging market economies will be in recession in 2020.” The World Bank is forecasting that this recession&ldquo…

Enterprise IT / Featured Tech / Sales & Marketing

Digital Honeypots and Attracting New Audiences

So how can marketers find the whitespace in B2B marketing and get ahead of the next trend? Join us for a live webinar on Wednesday, September 9th, at 11:00 am PT to get fresh ideas for building “digital honeypots” to attract new audience…

Enterprise IT / Featured Tech / Sales & Marketing

When an employee tests positive for COVID: A sample letter

Millions of Americans have tested positive for the coronavirus, so odds are that one of more of your employees will test positive in the coming months. But there is a smart (and legal) way to communicate this news to your employees. The wrong way: When…

Enterprise IT / Featured Tech / Sales & Marketing

Annual CMO Spend Survey Results 2020

As CMOs respond to the COVID-19 crisis, budgets and strategic priorities reveal hedging. Marketers have faced some unique economic challenges in 2020 that have impacted their business and perhaps most importantly, their budgets. Gartner’s Annual CMO…

Enterprise IT / Featured Tech / Sales & Marketing

Competing in the Age of AI

Today markets are being reshaped by a new kind of firm—one in which artificial intelligence runs the show. This cohort includes giants like Google, Facebook, and Alibaba, and growing businesses such as Wayfair and Ocado. Every time we use their s…

Enterprise IT / Featured Tech / Sales & Marketing

Building a Rebound-Ready Sales Organization

The current environment is creating a moment in in which winning sales organizations may be distinctly separated from the pack. This creates urgency for sales leaders to position their teams to take advantage of the opportunities that economic uncertai…

Enterprise IT / Featured Tech / Sales & Marketing

How to Compete and Win Against Amazon

Download the Technology Playbook for Wholesalers and Distributors now to learn: ✔How to create competitive differentiation in the marketplace that builds on your unique strengths that Amazon cannot match. ✔Why making the right decisions on your t…

Enterprise IT / Featured Tech / Sales & Marketing

Pivot for Pipeline: How TripActions Evolved their ABM Strategy During COVID-19

How can B2B marketers drive scalable opportunity growth? By building a tactical strategy and pairing it with a solution that delivers results. As part of the ABM Leadership Alliance’s virtual summit, NetLine’s David Fortino joined forces with TripActio…

Enterprise IT / Featured Tech / Sales & Marketing

Rethinking the Outsourcer Selection Process in the New Normal

In this new world, how will you go about getting your hands on the intangible pieces of the evaluation process?Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Knowledge Management, Knowledge-Centered Support and Strategic Change Management

Knowledge management practices are intended to expedite business processes and reduce costs by reusing information and increasing its accessibility. Knowledge centered support, especially when delivered through a knowledge base, is the best way to deli…

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