Most companies today have some sort of social intelligence program in place to keep track of what people are saying about their brand, company or products online. But it might be time to take another look at your listening strategy and see if it could …
Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every or…
To get the answers, we’re bringing together a panel of marketing leaders who know how to get scrappy and churn out great results with little in the way of resources. Join us on October 23 at 11 a.m. PDT (2 p.m. EDT), as Joe Hyland, CMO of ON24, Nath…
Marketers used to rely on customer surveys and media coverage to track buzz surrounding their company. But now, social media has turned the whole world into a huge, always-on focus group, making social media monitoring tools essential for any marketer….
Understanding content B2B trends and opportunities help improve the customer experience by providing relevant content at the right time. When organizations can successfully deliver the right content at the right time there is a huge impact on ROI; 5…
In the 2019 Magic Quadrant Report for Procure-to-Pay Suites, Gartner evaluated full-suite, procure-to-pay (P2P) solutions from 13 different software vendors on 15 criteria. Positioned as a leader, based on what we believe is strong innovation and de…
At Permutive we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers. Understand…
As the holiday season approaches, mobile marketers are fighting for a coveted spot in users’ purchasing decisions. With mobile accounting for around 50% of holiday purchases, there’s a huge opportunity for apps to drive engagement and conve…
Active Content Governance is about producing consistent and compelling content that drives great customer experiences. It’s also about keeping your content on strategy and making sure it speaks with one clear voice. Come meet three indus…
Grab your copy of The Content Guide to Better CX and we’ll show you: Why content can make your CX better, faster The content qualities that’ll give your customers the best experience How to create a content operation that can help…
