Social media has given modern sales people a new way to develop leads and find new customers. One of the most effective ways to accomplish this is by writing comments, posts, and articles that your target customer finds useful. This guide was created t…
That means understanding the people within the account you’re trying to reach and creating personalized content experiences that speak directly to their unique business problems. Sounds great, but where do you begin? In “Not Yet The New …
Most companies working in field service today use some form of technology in place of the manual, often paper-based, processes of the past, whether it’s basic smartphones or the most complex of the emerging field service management solutions out …
It is widely acknowledged that field service is a growth area. Many organizations have already invested, or are looking to invest, in the right fit technology to maximize the operational benefits that align with this evolving maturity. Your organiza…
Marketers in every industry have one common goal: prove that their efforts help the company drive more revenue. But, sometimes it seems hard to make a direct connection between the media people consume and the products they buy. In today’s hyp…
The auto industry is changing at a rapid speed, especially how consumers prefer to be engaged. We know personalization is key and we have more data than ever before, but data-driven marketing is still hard. The key question here is: Why? Acxiom, in …
As America’s leading household brands continue to lose market share, companies everywhere are looking to solve the challenge of retaining brand loyalty. Smartphones and content have reshaped the market, and today only 23 percent of U.S. consumers…
Active Content Governance (ACG) is a systematic way to control your customer-facing content. It’s the best way to keep your content and strategy aligned and producing value. Learn: Why interest in ACG is exploding The trends that are d…
Grab your copy of The Content Guide to Better CX and we’ll show you: Why content can make your CX better, faster The content qualities that’ll give your customers the best experience How to create a content operation that can help…
The standard ways of governing customer-facing content have been around for ages. The problem? They weren’t designed for today’s hyper content world. Nowadays, traditional content governance methods just don’t cut it. Learn: …
