Grab your copy of The Content Guide to Better CX and we’ll show you: Why content can make your CX better, faster The content qualities that’ll give your customers the best experience How to create a content operation that can help…
The standard ways of governing customer-facing content have been around for ages. The problem? They weren’t designed for today’s hyper content world. Nowadays, traditional content governance methods just don’t cut it. Learn: …
The Changing Tech Landscape For many Tech enterprises, the move from on-prem hardware/software sales to a subscription-based model has sales and marketing teams rethinking their go-to-market strategies and programs. From revenue coverage to persona-ba…
While money won’t solve every problem, almost 90 percent of consumers say nothing makes them happier than having their finances in order, notes a study by Northwestern Mutual. The problem is, only 28 percent of Americans are considered financiall…
Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer ex…
Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-party data. Finding the best data providers. Combine your first, second, and third-party data. Case Study: MGM dri…
Readers will gain the knowledge and skills necessary to navigate the fast-developing connected TV media practice. A discipline borne out of the fusion of traditional TV media planning and buying with the advancements in audience targeting and campaign …
Use this template to select and compare marketing automation systems for your company. SelectHub’s professional requirements templates give you the top criteria identified by analysts and actual buyers of the software. These easy-to-use templates allow…
In this case study, one large, Midwestern bank did a study into its own RDC product line and identified two major opportunities for improvement that could all be traced back to a single denominator: the legacy USB-based scanners that the bank used for …
From LinkedIn to Snapchat, social networks have become ubiquitous—and recruiters have been swift in mining their potential to connect job seekers and job holders. But too often, social recruiting devolves into spamming job openings on as many …
