Account-Based Marketing (ABM) enables B2B marketers to treat individual accounts as a market in their own right, driving engagement with target companies and best-fit individual buyers. Focusing on best-fit buyers enables marketers to maximise resou…
How does one get there? How does marketing lead the digital transformation and create more than just a “buzz”? This blog describes: 4 steps in creating the “voice of the customer” Other functions that Marketing nee…
After becoming accustomed to personalization in the B2C world, B2B buyers are starting to expect personalized experiences with vendors. While creating custom content for every account and engagement would be highly inefficient, marketers are able…
Today’s B2B marketing strategy needs to run seamlessly across channels, from web to email to social. With massive opportunities for engagement and data collection, and with long-tail impact, webinars should be a core channel for many brands. D…
According to Gartner, “Digital business and technology disruptions are forcing I&O leaders to reevaluate their IT monitoring strategy.” In the 2019 Strategic Roadmap for IT Operations Monitoring, Gartner analysts Charley …
When it comes to connecting with high-value leads and target accounts, there’s no substitute for events. In the past, the majority of these interactions were ad-hoc and not optimized. Today, event lead management solutions are making it possible …
It’s no longer good enough to simply meet the needs of customers; you must anticipate and then exceed them. And you’ll need to employ a mix of technologies in order to do so effectively. Check out this report to uncover a set of clear benchmarks for…
Sometimes it’s easy to forget that your website can (and should!) be an indispensable lead gen tool. But if it’s not meeting the needs of your users through compelling content—and if you’re not capturing visitor information through (brief!) forms…
So, how do we get more results with less work? "The Guide to Scrappy Webinar Marketing," has the answers, offering marketers a way to be more agile with our webinar strategy and execution, rethink traditional processes that bog us down and…
If you operate a business with physical locations, connecting online advertising with real-world results can lead to dramatic improvements in advertising performance. Download this whitepaper from Zenreach to learn how.Request Free!
