Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the…
Digital marketing has undergone a profound shift. Today, the customer experience — no longer the product or service offered — is at the center of all marketing initiatives. A recent Gartner survey shows that 81% of marketing leaders say t…
2017 global Frost & Sullivan survey of 1,934 IT decision makers across Europe, the Americas and Asia shows that improving the customer experience is the second most important driver in near-term IT investment decisions. In order to become more agil…
Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: Understand you audience and increase engagement. Own the omnichannel experience. Enable business and custo…
Business struggle to gain a holistic customer view for two reasons; first, integrating data from silos is difficult, second, the skills to identify actionable insights from multichannel data are in short supply. Data is no longer the domain of a few…
You might decide Hootsuite is not right for your business for a number of reasons—perhaps the license cost is higher than the budget allows or it doesn’t integrate with another system your company needs to use.Fortunately, Software Advice has created t…
You might decide SugarCRM is not right for your business for a number of reasons—perhaps the license cost is higher than the budget allows or it doesn’t integrate with another system your company needs to use.Fortunately, Software Advice has created th…
From his many years flying small aircraft, Rob Shimmin sees very definite lessons that the corporate world can learn from pilots in a crisis. And from his time in a wide range of industries – financial, pharma, tech, construction, food &ndas…
Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-party data. Finding the best data providers. Combine your first, second, and third-party data. Case Study: MGM dri…
The email landscape shifts a little every day: new clients; new operating systems; changes to legacy platforms; new laws; changing customer expectations; evolving industry standards; the list goes on and on. This means your work as an email marketer…
