Business struggle to gain a holistic customer view for two reasons; first, integrating data from silos is difficult, second, the skills to identify actionable insights from multichannel data are in short supply. Data is no longer the domain of a few…
Key points include: Finding a platform that is flexible, agile, scalable. The benefits of employing a single platform for all commerce use cases. Leveraging customer data for commerce strategies – Employing an ecosystem of support. Focusing…
Today’s shoppers are demanding like never before. They bounce between channels, online and offline, looking for authentic engagement, not only with brands, but with other customers. When shoppers place more trust in their peers than in brands, an…
Bringing content marketing and lead generation together, this on-demand webinar will take you from content creation to campaign execution. Join us for an action-packed hour covering topics like: How to create a documented content marketing strate…
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the…
You might decide Hootsuite is not right for your business for a number of reasons—perhaps the license cost is higher than the budget allows or it doesn’t integrate with another system your company needs to use.Fortunately, Software Advice has created t…
You might decide SugarCRM is not right for your business for a number of reasons—perhaps the license cost is higher than the budget allows or it doesn’t integrate with another system your company needs to use.Fortunately, Software Advice has created th…
From his many years flying small aircraft, Rob Shimmin sees very definite lessons that the corporate world can learn from pilots in a crisis. And from his time in a wide range of industries – financial, pharma, tech, construction, food &ndas…
Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-party data. Finding the best data providers. Combine your first, second, and third-party data. Case Study: MGM dri…
The email landscape shifts a little every day: new clients; new operating systems; changes to legacy platforms; new laws; changing customer expectations; evolving industry standards; the list goes on and on. This means your work as an email marketer…
