Transforming to an experience-based business — focused on selling experiences versus products and services — is no small feat. The vast amounts of data available to both individuals and organizations have raised expectations. Desig…
By 2020, 85% of the enterprise customer relationship will be managed without human interaction. The continuous evolution of digital channels has transformed the customer experience and raised the bar for customer expectations. Brands are well aware …
Today’s CMO has the power to create impact, simply by putting advanced analytics at the center of every core process. In the last five years, the underlying technology of Conversation Analytics took a giant leap forward. Leading providers introduced…
The marketing landscape is constantly changing as traditional marketing strategies and technologies give way to increasingly innovative and effective ones. This is in part driven by the ever-growing need to target key customers in more efficient, effec…
For modern marketers, the MQL is inherently flawed. It doesn’t paint an accurate picture of their lead generation efforts, and it doesn’t ensure that sales is getting the quality leads they expect. In fact, nearly 80% of MQLs never convert …
Customers expect fast, relevant search on your site, just as they experience it on any search engine — but delivering this experience is no easy task. AI technologies, new engagement types like chatbots, and the need to personalize customer ex…
How can e-commerce stay competitive in today’s landscape while envisioning a digital future? The blazing speed of digital transformation is commanding action by e-commerce businesses. There is a viable danger of not keeping up with emerging te…
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The most successful organizations do things differently. They have built cultures of customer centricity, created and validated customer journeys and have implemented vibrant voice of the customer mechanisms that inform product design and experience…
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI’s, a clever marketer relies on smart templates based on DAM data to enable on-t…
