Supposedly, you have the tools to successfully navigate the ever-increasing complexity of the sale. A CRM, for example, gives you valuable data, but it’s just that—it’s a lot of data that doesn’t connect the dots or tell any kin…
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark for marketing investment.Request Free!
There are lots of places to spend money on marketing. This infographic walks you step by step how to calculate where to most effectively spend your next marketing dollar.Request Free!
The Revenue Rift Report delivers in-depth insights into how mid-market and enterprise-level B2B marketers are meeting the challenge of delivering pipeline and revenue for their businesses. It is based on in-depth interviews with 150 senior UK-based mar…
The retail landscape has evolved considerably in recent years. Placing a key focus on satisfying the needs of local customers is no longer adequate as the consumer industry transcends borders to gain international reach. The global cross-border e-comme…
The financial services industry represents some of the most important consumer industries in the marketplace, including personal finance, insurance, retirement planning, and loan and debt management. It touches the lives of millions. It’s also ve…
From the golden age of broadcasting and the boom of telecoms, to the rise of Instagram and emojis, through to asking the voice assistant speaker on my desk out for a date, we see both the rise and fall of voice businesses, and a shift in the way we use…
Artificial intelligence is flipping all kinds of traditional business models on their heads. In the customer support space, AI is changing the customer experience for better or for worse depending on the elegance of your deployment. And the new world o…
Get this white paper from Magento’s Premier Technology Partner Celebros and increase your eCommerce conversions. It’s estimated that up to 30 percent of customers will go strictly to the search …
Search engine optimization (SEO) can make or break any website, but it’s critical for commerce sites that depend on attracting, converting, retaining, and delighting customers. Optimizing SEO for your commerce …
