Enterprise IT / Featured Tech / Sales & Marketing

B2B Commerce: Going Beyond Online Purchasing

The Business-to-Business (B2B) buyer of yesteryear is long gone. With large global ecommerce brands, such as Amazon, Google, eBay and Alibaba, transforming the online B2B space, businesses have no time to spare to develop and improve their B2B commerce experience. If you’re not taking steps to bring your business online, you’ll be left behind. If you launched your website years ago, you must move beyond first and second generation technology and innovate the buying experience to support your customers’ expectations.

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Enterprise IT / Featured Tech / Sales & Marketing

The Forrester Wave: B2B Commerce Suites for Midsize Organizations, Q3 2017

In this 35-criteria evaluation of B2B commerce suite providers, Forrester Research identified the 11 most significant vendors — BigCommerce, CloudCraze, Episerver, Handshake, Insite Software, Intershop, Magento Commerce, Oracle NetSuite, Sana Commerce, SAP Hybris, and Unilog — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals at midmarket B2B companies make the right choice on commerce suite providers.

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Enterprise IT / Featured Tech / Sales & Marketing

High-Value Customer Acquisition on Facebook

But we’ve reached a tipping point as e-commerce approaches maturity—many brands have seen their Cost Per Acquisition (CPA) going up as retailers saturate digital channels to reach new audiences. At the same time, the return on every new customer acquired is going down, as customers—more price-sensitive than ever—are lured away to low-cost competitors. The way for brands to break the cycle and drive sustainable long-term growth is to focus on acquiring higher-value customers. Read on to learn how to use Facebook’s lookalike audiences to dramatically increase return on ad spend.

Read the whitepaper to learn:

  • How lookalike modeling can significantly improve your online advertising results
  • Why to use predictive high-value segmentation as a “seed” audience
  • How retailers like Crocs and Calendars.com have improved ROI by over 10x

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Enterprise IT / Featured Tech / Sales & Marketing

12 Brilliant Emails From Our Favorite Brands

These emails are the best of the best – ones that earned a standing O and dramatic slow clap when they landed in the inbox. In this guide, you’ll discover top-notch email marketing campaigns from top brands and learn:

  • Successful email marketing strategies across a range of industries
  • Design tips to help your campaign stand out in the most crowded inbox
  • How brands are using the latest email marketing data in real campaigns

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Enterprise IT / Featured Tech / Sales & Marketing

What’s Missing From Your Email Marketing Strategy?

With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing. This checklist will help you identify any gaps in your strategy and discover:

  • The smartest ways to rapidly grow and segment your email list
  • Design strategies to help your email stand out in crowded inboxes
  • Testing tips to boost subscriber engagement with every send

Don’t miss this must-have checklist for marketers!

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Enterprise IT / Featured Tech / Sales & Marketing

What’s Driving Today’s Marketers?

Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful. This report asks: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them? In it, you’ll learn:

  • The latest goals, trends, & challenges driving today’s marketers
  • Advice and solutions from top industry leaders
  • Tips you can use today to do more successful email marketing

Check it out and arm yourself with the strategies you need to do the kind of marketing you’ve always wanted.

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