With both buying committees growing and the length of buying cycles increasing, it’s clear that understanding your buyers is critical to see any kind of success in both marketing and sales efforts. We need to think more critically and listen to o…
Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. Though this shift might seem minor…
Our workbook can guide how you develop a comprehensive ABM program with these elements: Clearly defined goals A communication strategy between sales and marketing A content marketing plan A sophisticated marketing technology stack Using l…
Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process. This eBook is your guide to transforming your role, your team and your business…
Defined concisely: Sales Enablement is equipping a sales organization or salesperson with the tools and information needed to perform their jobs effectively. Sales Enablement is a specific and specialized role in many organizations, typically reporting…
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It is critical for large companies to address Contact Center Interaction Management (CCIM) supplier instability when looking ahead to drive exceptional customer experiences across all channels. For many, the “wait-and-see” option is becoming less viable, especially as the focus on Customer Experience (CX) and digital transformation accelerates to meet customer expectations. Learn how to best act on your CX vision while minimizing technology risk and disruption to your business.
Hear from special guest speaker Art Schoeller, Vice President and Principal Analyst at Forrester, as he and Jason Alley of Genesys discuss:
This is a global webinar presented live in North America, Latin America, Europe, and Asia. Choose a session that works for you! |
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Today’s differentiation is tomorrow’s standard. It’s no longer just about effectively managing a conversation. It’s not even about an individual customer journey. It’s about managing customer lifecycles through ‘connected moments’ to engage both the customer and the employee. Get this right and your company can expect tremendous outcomes.
Having a platform that manages customer interactions as single occurrences is not enough. Hear from Stefan Captijn from Genesys and guest speaker Bern Elliot, Vice President and Analyst from Gartner Research on how to discuss leveraging contextual, enterprise data, orchestrating your customer journeys and delivering personalized omnichannel customer experiences. In this webinar, you will learn:
This is a global webinar presented live in North America, Latin America, Europe, and Asia. Choose a session that works for you! |
Reporting is a vital means of communicating internally and externally between key financiers and other stakeholders of an organization. The ability to report timely and with accurate data is an essential component to operating a successful business, an…
You already have tons of projects and clients to keep up with at your agency. It’s time to lose the inefficiencies and focus on growth. Ready to create more effective content? Then, this one’s for you! In this ebook, you’ll l…
So what are the 5 big questions that are going to transform your marketing thinking? Well, that’s easy – why? who? what? where? and when? But perhaps more telling is the question that’s not in the list – and that’s how?…
