Are you devoted to video marketing as part of your campaign strategy? This timeline will take you all the way from the first viral video on the internet in 1995 to when Facebook Live launched in 2016 and beyond. This infographic includes statis…
As marketers in a content-driven landscape, we are responsible for producing great content every day. But, most of us don’t have the time, staff, or budget to publish at this rate. That’s where content curation comes in. This hands-on page guid…
Being in charge of content marketing can feel like you’re trying to simultaneously conduct an orchestra, host a wedding and put on a Broadway show. A documented content strategy is vital to keeping it all together. This 70+ page guide, which include…
We’ll walk you through the basics of social selling: which social networks you should use, tips for setting up your profiles, best practices for using content, and more. We’ll answer questions like: Why do sales reps need social selling? What a…
This Executive Summary is the first part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We’ve heard that cold calling is dead, but is it really? Acc…
If you’re evaluating content marketing platforms, this eBook will help pair your needs with the right features. Find out how: Hundreds of pieces of content can be efficiently produced using an editorial calendar Critical gaps in your c…
However, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content.&…
Yet only 17 percent of North American consumers believe brands truly care about them after the point of purchase, which might be an accurate reflection of the importance that acquisition-centric marketers place on the aftermarket service and support th…
Increasingly discerning consumers expect – if not demand – that the materials brands present across sales, marketing and service touch points are timely, relevant and reflect the customer’s unique context. Yet despite a keen reco…
Learn how (and why) to build high-impact micro content into your social strategy. Get all the information you need to extend your reach and stand out in any newsfeed.Our ebook includes in-depth research, buzz-worthy examples, and interviews with social…
