Marketers are proving the value of analytics. However, the challenge can be to make analytics an enterprise-wide capability. Hansa has worked with clients...
This interacitve e-book will do more than introduce you to how storytelling can be used as a regular presentation tool in any business setting. It will provide...
Are you exploring outsourcing for the first time? Or perhaps you’re looking for a better alternative to your current contact center vendor? Either way, the idea of trusting...
What does it take to be a high growth company? We surveyed leaders in sales and marketing on growth at their companies and factors accelerating it or inhibiting it. ...
The rising tide of account-based marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives...
This means marketers need to think more like HR leaders in order to motivate and inspire their teams across the company to write and share their passions and expertise. In...
Marketers are scrambling to jump on board this exciting approach to winning new customers in the digital age. But many are struggling to get the executive buy-in they need...
What is it about dials and gauges on today’s dashboards? The punishment for focusing on the interface is comments like So what? or That’s nice to know, but what...
With all the customization associated with marketing communications, this puts immense pressure on marketing teams. There has been an explosion in personalization and...
Marketing organizations struggle to keep up with the exploding need for Marketing Communications (MarCom). The process of producing creative assets, selecting audiences,...