Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?For example, if an advertiser / marketer nets 20 percent...

Brand Awareness Costs Tens of Millions; Smart Medium-Sized Advertisers Skip That, Stick to Something Low-Tech, Linear

Ever think about whether the returns you see as a result of your advertising are enough to keep profitability growth?For example, if an advertiser / marketer nets 20 percent...
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