Enterprise IT / Featured Tech / Sales & Marketing

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

The problem is, customers don’t think in terms of singular interactions. They actually view their relationship with a brand as a product of their experiences – which is why it is imperative that marketers see things from the customers’ perspectives, and should seek to better understand every facet of the customer journey. This paper provides seven best practices that will help you become better at understanding the customer journey, delivering a more balanced journey, and ultimately improving each customer experience in the process.

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Enterprise IT / Featured Tech / Sales & Marketing

Forbes Insights: Data Elevates the Customer Experience

Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.

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Enterprise IT / Featured Tech / Sales & Marketing

Marketing Attribution: Giving Credit Where Credit is Due

One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.

Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.

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Enterprise IT / Featured Tech / Sales & Marketing

Channel Executive

Channel Executive magazine showcases exclusive best business practices from the leading partner executives and thought leaders in the greater IT channel community. Channel Executive publishes exclusive peer-driven editorial that helps VARs, MSPs, ISOs,…