It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your data into a compelling story, an…
 |
With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key industry data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics, plus get insights on using this data and related best practices to improve your email program. |
Touch technology is a potent tool that helps you effectively engage prospective customers, captivate audiences, and differentiate your organization via riveting, immersive experiences that resonate. This important technology, which allows users to mani…
Technological developments have dehumanized service while economic pressure and high employee turnover have left customers wondering when they’ll receive proper service at a fair price and in a timely manner. Great customer service means much mor…
 |
Este relatório da Forrester mostra casos de sucesso do novo CRM que conecta clientes, empresas, e dispositivos, todos incorporando seis grandes temas, todos centrados nas preocupações dos clientes. |
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and …
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe …
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and …
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. …
Commercial leaders have told us they often struggle toefficiently share the best sales techniques, lack visibility on daily execution, and simply hope that managers are providing reliable coaching.Our research finds that without proper reinfo…
