In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more q…
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy. The channels, relationships and content available openly across the Web ma…
This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including: Helping yo…
This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including: Helping yo…
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more q…
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy. The channels, relationships and content available openly across the Web ma…
The #1 factor driving customer loyalty is the sales experience. This eBook shows you how to transform your sales organization to deliver an amazing customer experience by adopting modern sales productivity technologies. It can help you:Leverage sales i…
What makes a user conference exceptional? Is it the cost? The location? The networking? This survey highlight will make sure you are focusing your planning efforts on the most important event factors for your participants. Aimia considered&nb…
What makes a user conference exceptional? Is it the cost? The location? The networking? This survey highlight will make sure you are focusing your planning efforts on the most important event factors for your participants. Aimia considered&nb…
Military & Aerospace Electronics editorial covers topics such as Navigation/Guidance, Avionics, Missile Systems, Communication Systems, Electronic Warfare, Simulation/Training Systems, Unmanned Vehicles, Nanotechnology, Biometrics, Homeland Securit…
