Regardless of the format you use, this document will walk you through the steps you need to follow and the questions you need to ask as you create your content marketing strategy.By downloading this eBook, you’ll also subscribe to receive weekly …
Like any marketing discipline, content marketing requires some advanced thought and planning in order to achieve the best results. But by following the steps outlined here, you will be well on your way to having a documented, scalable strategy — …
In this eBook, we’ve gathered 75 of our favorite content marketing examples, created by companies of various sizes, locations, and industries and delivered in a wide variety of formats. Their strategic efforts should give you a feel for what bran…
In this white paper, you will learn the general concepts behind predictive analytics and how they can be applied to a field service organization. The paper will cover the basic metrics that should be tracked, the use of performance pattern profiles, an…
The benefits of a channel partnership are plentiful: shared pipeline and leads, new geographical markets, and increased value proposition. But when it comes to managing these partner relationships, fragmented systems can make collaboration and innovati…
You may not be able to control how many people choose to share your content, but there are many ways to secure attention from the search engines by following the basics of on-page SEO. These time-honored traditions have been proven effective, despite w…
So how do we provide knowledge everywhere? In a way, which is consistent, yet easily accessible to customers and agents when and where they need? It all starts with understanding our audience, and delivering consistent answers across all channels, powe…
Field service technicians or call center representatives are typically the only personal contact customers have with vendors. Making the most of these touchpoints and building solid customer relationships is an essential part of customer retention, bra…
The best subscription companies can boast better than 90 percent retention rates and that’s a worthy goal for any business. Retention is the first goal for any company seeking to make an additional sale and derive additional value from a relationship.O…
The greatest challenge today for customer-service and support organizations is making sure that they can see and serve customers across all engagement channels, including traditional and new channels. Organizations are evolving from dated, cost-hindere…
