Today’s marketer is challenged to scrutinize customer data, product data, and social media, among an ever-growing list of potential sources. Aberdeen gathered information from 111 marketing organizations across a range of industries to understand the m…
This infographic outlines an IDC survey of IT professionals and LOB management and showcases some key insights for enhancing information with advanced analytics.Request Free!
Read real customer stories about how SAP solutions can help transform businesses. Through analysis and exploration of alternative options, they’re fueling creative and strategic thinking and enabling decision makers to work as one team. Learn more with…
Aberdeen’s annual Business Analytics studies have collected data on the strategies, capabilities, and performance of analytical organizations in recent years, including organizations that have invested in predictive analytics. This report highlight: P…
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In today’s business world, insight alone isn’t enough. Companies need the foresight to see what’s coming and take action before it occurs. We call this capability predictive analytics – the rapid evaluation of real-time and historical data to determine what will most likely happen in the future. |
Today’s marketer is challenged to scrutinize customer data, product data, and social media, among an ever-growing list of potential sources. Aberdeen gathered information from 111 marketing organizations across a range of industries to understand the m…
Read real customer stories about how SAP solutions can help transform businesses. Through analysis and exploration of alternative options, they’re fueling creative and strategic thinking and enabling decision makers to work as one team. Learn more with…
In 2015, marketers are being challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a criti…
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Just 15 percent of respondents in the 2015 State of E-Commerce in Distribution survey reported 5-10 percent of their total sales derived from e-commerce, only a percentage point higher than 2013 and well short of the 20 percent expectation they had for last year.
For the last two years, 42 percent of respondents reported e-commerce comprised less than 5 percent of their companies’ total sales, and 20 percent reported they had zero e-commerce presence in 2014, despite the continued migration of B2B sales in the online channel. |
More brands are launching apps or establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into their overarching marketing strategies.According to research from InMobi, half of global…
