BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. Unfortunately, vend…
The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. Study at a glanceNew global research on what BtoB buyers and influencers value in digital contentDeveloped by…
In this age of the customer-defined experience, language and how we present content to our customers can mean the difference between rejection and transaction. While much focus has been placed on the channels through which content can be delivered, les…
BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. Unfortunately, vend…
This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one cu…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
Read real customer stories about how SAP solutions can help transform businesses. Through analysis and exploration of alternative options, they’re fueling creative and strategic thinking and enabling decision makers to work as one team. Learn more with…
