The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline customer data with inbound …
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand …
The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers are …
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into actionable insights. This eBook describes key …
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? …
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns. Following some standard guidelines …
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability to interact, …
Download the 2015 Gartner Magic Quadrant for Multichannel Campaign Management report to learn how to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, …
