Marketing Technology Decision in a Data-Driven World
The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers are …
Marketing Automation: The Power to Drive Efficiency & Prove Value
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into actionable insights. This eBook describes key …
Forbes – Breaking Down the Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving your Bottom Line
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? …
Email Marketing Fundamentals
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns. Following some standard guidelines …
Agile Marketing: How Top Companies Keep Pace in an Always-on World
The new era in marketing requires greater agility than ever to respond to the fast-paced needs of empowered customers who control the conversation of your brand. This ability to interact, …
2015 Gartner Magic Quadrant for Multichannel Campaign Management
Download the 2015 Gartner Magic Quadrant for Multichannel Campaign Management report to learn how to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, …
Digital Research Report
Develop an understanding of how brands might best interact with customers to maximize the effectiveness of marketing messages delivered to them via email, SMS and app notifications.Request Free!
Digital Research Report
Develop an understanding of how brands might best interact with customers to maximize the effectiveness of marketing messages delivered to them via email, SMS and app notifications.Request Free!
How to Identify and Win Back Lapsed Customers
Learn how you can use a data-driven approach to accurately identify your lapsed customers and then win them back with personalized campaigns.Request Free!
31 Tactics for Building your Database
Download our eBook and get 31 list growth strategies and tactics for building your database in today’s multichannel world.Request Free!
