Featured Tech / Sales & Marketing

Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment

Companies that have aligned sales and marketing teams achieve up to 19% faster growth and 15% higher profitability.

Marketing and Sales are often on opposing teams when they should be on the same team – in lock step on increasing revenue and driving new business.

Although it can be challenging, aligning the marketing and sales teams is essential for meeting and exceeding pipeline and revenue goals. So how can you improve collaboration between these two teams and create alignment to drive results?

Join this Q&A session with SiriusDecisions and PGi to learn:

  1. 4 pillars of building Sales and Marketing alignment
  2. Best Practices for developing shared definitions and processes
  3. Key metrics that marketing and sales should be sharing
  4. Tools for better collaboration

Get the answers to the questions you always wanted to ask from the Experts!

*Source: 2015 B2B Buyer Benchmark Study by SiriusDecisions.

Request Free!
Featured Tech / Sales & Marketing

Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment

Companies that have aligned sales and marketing teams achieve up to 19% faster growth and 15% higher profitability.

Marketing and Sales are often on opposing teams when they should be on the same team – in lock step on increasing revenue and driving new business.

Although it can be challenging, aligning the marketing and sales teams is essential for meeting and exceeding pipeline and revenue goals. So how can you improve collaboration between these two teams and create alignment to drive results?

Join this Q&A session with SiriusDecisions and PGi to learn:

  1. 4 pillars of building Sales and Marketing alignment
  2. Best Practices for developing shared definitions and processes
  3. Key metrics that marketing and sales should be sharing
  4. Tools for better collaboration

Get the answers to the questions you always wanted to ask from the Experts!

*Source: 2015 B2B Buyer Benchmark Study by SiriusDecisions.

Request Free!
Featured Tech / Sales & Marketing

Top 5 Retail Execution Strategies for 2015

With the consumer in complete control of their shopping experience, there are fewer second chances in retail. The “moment of truth” in the store is more fleeting than ever. To succeed in this environment, manufacturers need flawless retail execution that delivers right time, right place, right product availability and contextual customer engagement. They must begin by:

  • Leveraging the power of analytics and mobility to create a smarter, more pro-active sales force.
  • Improving supply chain accuracy and agility with a focus on reducing stock-outs and improving shelf accuracy.
  • Improving in-store customer engagement and conversion through personalized promotions and fulfillment innovation such as endless aisle.

Download this report today to learn more about the Top 5 Retail Execution Strategies for 2015.

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Featured Tech / Sales & Marketing

How to Get Your Sales Mojo Back And Win the Empowered Buyer

Sales teams can’t just dictate the buying process anymore; mapping the buyer’s journey is key to winning business. For higher-value engagements, companies must anticipate and meet their audiences’ needs. With most of the buying process (57%, according to Corporate Executive Board) complete before the customer even interacts with a salesperson, there’s no time to lose—that is, if you plan to stay relevant in today’s market.

Request Free!
Featured Tech / Sales & Marketing

How to Get Your Sales Mojo Back And Win the Empowered Buyer

Sales teams can’t just dictate the buying process anymore; mapping the buyer’s journey is key to winning business. For higher-value engagements, companies must anticipate and meet their audiences’ needs. With most of the buying process (57%, according to Corporate Executive Board) complete before the customer even interacts with a salesperson, there’s no time to lose—that is, if you plan to stay relevant in today’s market.

Request Free!