It doesn’t take a marketing analyst to recognize the year-over-year increase in political advertising expenditures around local and national election cycles. From Jan. 1, 2020 through Nov. 3, 2020 alone, AdImpact tracked $7.4 billion in ad spending. Additionally, political marketers are expanding their advertising strategy to include more data-driven channels to optimize targeting, personalization, engagement and a broader reach. This means more ads in more places.

A solid multi-channel marketing approach now combines laser-focused targeting with strategy for more personalized connections with ideal audiences. By better understanding the behaviors of audiences and their motivations, political marketers can increase both frequency and relevancy of their messages to make the personalized impact that drives donations and resonates at the polls. Let’s dig into five fresh thought starters that illustrate how the right can help political parties, candidates and causes achieve their goals.