Identity Resolution: It’s Time to Get Serious About Your Post-Cookie Strategy

Marketers and publishers want better audience targeting and measurement, but they must be patient. Grappling with the changes to the privacy landscape, taking up ad formats powered by first-party data, and rolling with the wobbly economy will be a gradual process. The key will be lots of experimentation.

In this Meet the Analyst Webinar, our principal analyst Paul Verna will walk you through the latest data and projections to help you act on your plans and get ahead of the cookie-free future.

You’ll also get answers to these questions and more:

  • How much is spent in the US on identity resolution?
  • How will data clean rooms play into ID matching?
  • Will IP addresses meet the same fate as third-party cookies and mobile device IDs?

Paul will also be joined by Kyle Hollaway, senior vice president and head of global identity at Acxiom. Don’t miss it!

Request Free!