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Sigmoid’s MTA acclerator allows marketers and brand managers to optimize their digital advertising spends. It enables in-flight campaign optimization and provides faster, more accurate dashboards to measure marketing tactics at a granular level. This provides them a unique capability of measuring campaign performance within a 2 weeks and improve campaigns during flight. 1) Generate faster campaign performance reports 2) Visualize campaign performance at an audience, creative, channel and a DMA level 3) Carry out in-flight campaign changes to optimize digital ad spend. 4) See the impact of marketing activities on sales and understand how changes to different campaigns influences ROI over time. |
